When a potiental customer lands on your page it takes them 8 seconds to decide if they want to remain there or move on to the next site. Your site must be exclusive and desireable to the potiental customer, with graphics and information that is relevant to the visitors. The value proposition must be strong emotionally and intellectually.
The buying cycle starts with awareness where the consumers has a problem or want/need a product, they then go on to research the item looking for options, features, benefits and prices. They may compare with others before buying which may lead to (transaction, conversions, and upsell) Depending on the buying time frame we want to keep track of where the buyer went and remind them of what they browsed. Once you have a potiental customer on your site you will want to engage, retain and convert them.
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